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The discourse of advertising has changed considerably over the past 200 years. This study - based on a corpus of 540 advertisements published in "The Times" between 1788 and 1996 - outlines how advertisements have developed into a distinctive text type with recurring formal, semantic and functional features. Criteria investigated are the global structure of advertisements, major topics, the use of adjectives, language play, the textual realisation of advertising functions and the emergence of the pictorial message. Although the study focuses on linguistic aspects of advertising, the discussion also includes the influence of extra-linguistic factors, such as socio-economic conditions and the development of the media.

Managing Humans is a selection of the best essays from Michael Lopp's popular website Rands in Repose(www.randsinrepose.com). Lopp is one of the most sought-after IT managers in The History of Advertising Language : The Advertisements in The Times from 1788 to 1996 free epub Silicon Valley, and draws on his experiences at Apple, Netscape, Symantec, and Borland. This book reveals a variety of different approaches for creating innovative, happy development teams. It covers handling conflict, managing wildly differing personality types, infusing innovation into insane product schedules, and figuring out how to build lasting and useful engineering culture. The essays are biting, hilarious, and always informative. * Looking for more extensive coverage? Check out Lonely Planet's Australia guide and East Coast Australia guide for a comprehensive look at all the country and region have to offer, or Discover Australia, a photo-rich guide focused on the country's most popular sights. Authors: Written and researched by Lonely Planet, Anthony Ham, Trent Holden and Kate Morgan. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

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Author: Sabine Gieszinger
Number of Pages: 377 pages
Published Date: 01 Oct 2001
Publisher: Peter Lang AG
Publication Country: Pieterlen, Switzerland
Language: English
ISBN: 9783631378359
Download Link: Click Here
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The Blue Book of Grammar and Punctuation: An Easy-to-use Guide with Clear Rules, Real-world Examples, and Reproducible Quizzes